Researching & designing human centric solutions.
G’day, I’m Paul — a strategic experience design leader passionate about meaningful, human-centred research and design.
Strategicthinking
I enjoy the process of discovery, understanding challenges and exploring new and exciting ways of viewing and interpreting the world. Whether it’s working with people, products, events or data, I lean into the opportunity to uncover insights and create an original game plan with any team.
Proveninnovation
Approaching projects with a human centred mindset, I pride myself on tailoring solutions from a place of empathy. I bring structured process with the use of design thinking frameworks, while a flexible attitude allows me to explore in new ways and deliver high impact results.
A depthin design
From iterative rounds of ‘fail fast’ releases to carefully crafted solutions that value human connection, the practice of design has provided me with more than just a career. I find deep satisfaction in the opportunity to translate ideas through design into meaningful experiences that people enjoy.
Featured projects
The Kraken Occasion Journey
Developing a deeper, more holistic understanding of The Kraken customer occasion journey.
NRMA Website Redesign
Building value into the online experience of one of Australia's most iconic brands.
World’s Best Fielder
The game that allowed cricket fans to play every match of the World Cup.