Passionately curious, constantly learning and leading through design.

I create the potential for great experiences for businesses and their customers by discovering valuable insights, communicating plans and processes and identifying possibilities not yet explored to drive competitive advantage.

An advocate for ‘jobs to be done’ profiles, I use qualitative and quantitative user research to develop audience understanding and empathy as profile information, condensed into actionable ideas.

Visually capturing research as steps that map a current customer journey, allows challenges to be identified and opportunities for improvement to be addressed. With a diverse multi-disciplinary background and as a strong conceptual thinker, I bring a depth of experience envisioning ideal customer journeys that maximise identified opportunities.

I craft high quality digital experiences through validation to marry information that is clear and approachable together with language and pathways that align to the priorities of users.

I have a long history in creating effective designs that combine business goals with user needs into enjoyable, meaningful experiences. In organising information through design, I test interactions, messaging and user understanding through practical rounds of iterative revisions until the brief is achieved.

Putting designs in the hands of users is the single best way to evolve towards a successful product or experience and understand how it aligns to their behaviours and needs. Gathering iterative feedback from users through rapid prototyping and user testing ensures the people I’m designing for are at the centre of my design process.