Praise or Haze Trump
Officially the Internet’s funnest way to respond to Donald Trump.
Many Americans used the mid-terms to take their anger out on Trump, but as he divides opinion everywhere, this 8-bit style game helps the rest of us vent our frustrations.
Thanks to Trump’s use of Twitter, never have the public had such a direct line into the thinking of an American president. Praise or Haze Trump gives users a chance to respond live to every Trump tweet. Hate it, you can enjoy the satisfaction of electrocuting or subjecting him to an appropriately-looking golden shower. Love it, or him, and you can watch the Great Orange One bask in your adulation.
The interaction design is aimed at giving users immediate feedback. The team had lots of fun designing the ways you can love or hate what Trump has to say and give users a little dose of satisfaction in praising or hazing him.
Users can see how their views compare to the rest of the voters too with a live dashboard. With plans to run the game all the way into the next Presidential elections, maybe popular opinion on here might be more accurate than the opinion polls.
Responsibilities
Experience Design
Inspiring ways users can love or hate what Trump has to say and give users a little dose of satisfaction by giving users immediate feedback in praising or hazing him.
Interface Design
Leading the design team in the structure of the interface, inspiring the use of sound design throughout and evolving the inclusion of live user results data.
Awards
Official Public Vote Award for Innovation
Best UI Design and Best UX Design
Special Kudos Award
CSSDA crew and judges
75 out of 100
Nov 9, 2018.
Credits
Agency: WiTH Collective
CCO: Steve Coll
Head of Digital Experience: Paul Kelly
Creative Team: Will Winter-Irving & Patrick Anderson
Design & illustration: Stephen Brabazon
Digital Producers: Ross Kleinman & Sam Moore
Head of Technology: Dr Emal Nasseri
Developers: Marek Suchanski, Drew Kennelly & Som Meaden
November, 2018