Praise or Haze Trump


Officially the Internet’s funnest way to respond to Donald Trump.

Praise or Haze Trump gameplay
Praise or Haze Trump desktop
Praise or Haze Trump mobile interface
Trump
Hilary
Putin
Kim
Praise or Haze Trump data and results interface

Many Americans used the mid-terms to take their anger out on Trump, but as he divides opinion everywhere, this 8-bit style game helps the rest of us vent our frustrations.

Thanks to Trump’s use of Twitter, never have the public had such a direct line into the thinking of an American president. Praise or Haze Trump gives users a chance to respond live to every Trump tweet. Hate it, you can enjoy the satisfaction of electrocuting or subjecting him to an appropriately-looking golden shower. Love it, or him, and you can watch the Great Orange One bask in your adulation.

The interaction design is aimed at giving users immediate feedback. The team had lots of fun designing the ways you can love or hate what Trump has to say and give users a little dose of satisfaction in praising or hazing him.

Users can see how their views compare to the rest of the voters too with a live dashboard. With plans to run the game all the way into the next Presidential elections, maybe popular opinion on here might be more accurate than the opinion polls.


Responsibilities

Art Direction illustration

Ideation

Working closely with creative and technical teams to influence the idea and drive opportunities for collaboration. 

User Experience illustration

Experience Design

Inspiring ways users can love or hate what Trump has to say and give users a little dose of satisfaction by giving users immediate feedback in praising or hazing him.

Interface Design illustration

Interface Design

Leading the design team in the structure of the interface, inspiring the use of sound design throughout and evolving the inclusion of live user results data.


Awards

awwwards logo

Honorable Mention

Mobile Excellence Award

Nov 9, 2018.

CSS Design Awards logo

Official Public Vote Award for Innovation
Best UI Design and Best UX Design

Special Kudos Award
CSSDA crew and judges

FWA award logo

75 out of 100

Nov 9, 2018.


Credits

Agency: WiTH Collective

CCO: Steve Coll

Head of Digital Experience: Paul Kelly

Creative Team: Will Winter-Irving & Patrick Anderson

Design & illustration: Stephen Brabazon

Digital Producers: Ross Kleinman & Sam Moore

Head of Technology: Dr Emal Nasseri

Developers: Marek Suchanski, Drew Kennelly & Som Meaden

November, 2018

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